Marketing Revision Time

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Across
  1. 7. Bases product decisions on the customer, as established by market research
  2. 8. Using marketing to establish good customer relationships
  3. 9. Process of selecting a group to represent a larger population
  4. 10. Calculated by adding all results and dividing by number of results
  5. 11. B2C
  6. 14. Includes age, gender and income
  7. 15. The value that occurs most frequently
  8. 16. Unique qualities of a product
  9. 17. Quantity of product prepared at a given price
  10. 22. B2B
  11. 24. The price level where demand = supply
  12. 25. When a sample is not a good representation of the whole population
  13. 26. Includes product, place, price, promotion
  14. 27. Non-numerical data
  15. 28. Quantity customers are willing/able to buy at a given price
Down
  1. 1. Collection of data first-hand
  2. 2. Numerical data
  3. 3. The difference between the highest and lowest value
  4. 4. Brand with the highest market share
  5. 5. Consumers' view of a product compared with competitors
  6. 6. Includes lifestyles, personalities and values
  7. 9. Data that has already been collected
  8. 10. A plan of action that uses the marketing mix to create a competitive advantage
  9. 12. The task of identifying and satisfying the wants and needs of customers
  10. 13. The goals that help achieve corporate objectives
  11. 18. Includes introduction and maturity
  12. 19. The value of the middle item when data is ranked
  13. 20. A small segment of a larger market
  14. 21. Includes location
  15. 23. Measured by quantity or value