Marketing SE-076

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Across
  1. 2. A sales technique in which the salesperson attempts to increase the customer’s purchase by recommending additional items after the original decision to buy has been made
  2. 6. Evaluative or corrective information given by the customer to the salesperson
  3. 8. The arrangement by which businesses or individuals can purchase now and pay later
  4. 9. The customer’s preference for a business; usually expressed in regular purchases from the business
  5. 10. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
  6. 12. An individual employed to advance and/or facilitate the exchange of a good or service
  7. 14. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  8. 15. An advantage consumers receive from using a product
Down
  1. 1. Any person or business with the potential to purchase a good, service, or idea
  2. 3. A person’s or business’s good name; quality of character
  3. 4. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
  4. 5. A fact about or characteristic of a product
  5. 7. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
  6. 11. The people who buy goods and services
  7. 13. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid