Marketing Starts With Consumers

1234567891011121314151617
Across
  1. 1. includes factors that influence how people purchase and use products and services
  2. 3. the decision processes and actions of consumers as they buy service and products
  3. 4. is an individuals belief about his or her identity, image, and capabilities
  4. 5. are reasons to buy based on facts or logic
  5. 7. buy goods and services to produce and market other goods and services for resale
  6. 10. are the reasons that you buy
  7. 11. is the history, beliefs, customs, and traditions of a group
  8. 13. is the way a person lives as reflected by material goods, activities and relationships
  9. 14. is the characteristics and character that make a person unique
  10. 15. are based on loyalty
  11. 17. is an unfulfilled desire
Down
  1. 1. the process by which consumers collect and analyze information to make choices among alternatives
  2. 2. is a group of people or an organization that an individual admires, identifies with, and wants to be a part of
  3. 6. buy products or services for personal use
  4. 8. are reasons to purchase based on feelings, beliefs, or attitudes
  5. 9. is the set of positive or negative factors that direct individual behavior
  6. 12. is anything you require to live
  7. 14. is an enduring pattern of emotions and behaviors that define an individual
  8. 16. is a frame of mind developed from a persons values, beliefs, and feelings