Marketing Starts With Consumers

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Across
  1. 2. is a frame of mind developed from a persons values, beliefs, and feelings
  2. 5. the decision processes and actions of consumers as they buy service and products
  3. 6. are based on loyalty
  4. 9. is the characteristics and character that make a person unique
  5. 10. is the set of positive or negative factors that direct individual behavior
  6. 11. is the way a person lives as reflected by material goods, activities and relationships
  7. 14. are reasons to purchase based on feelings, beliefs, or attitudes
  8. 15. is an individuals belief about his or her identity, image, and capabilities
  9. 16. are the reasons that you buy
  10. 17. is an enduring pattern of emotions and behaviors that define an individual
Down
  1. 1. is a group of people or an organization that an individual admires, identifies with, and wants to be a part of
  2. 3. includes factors that influence how people purchase and use products and services
  3. 4. is an unfulfilled desire
  4. 5. buy goods and services to produce and market other goods and services for resale
  5. 7. are reasons to buy based on facts or logic
  6. 8. is anything you require to live
  7. 12. is the history, beliefs, customs, and traditions of a group
  8. 13. buy products or services for personal use