Marketing Target Markets

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Across
  1. 3. (2 words) the reason for buying a product
  2. 4. (2 words) why customers always shop at a certain store or buy a specific product
  3. 6. (2 words) market segments with the greatest potential for sales
  4. 7. form of segmentation that divides markets by where customers are located
  5. 8. form of segmentation that divides markets by characteristics people have in common such as age, occupation, and marital status
Down
  1. 1. form of segmentation that divides markets by identifying common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits
  2. 2. form of segmentation that divides markets by identifying common responses to products and product features.
  3. 5. (3 words) how often people shop somewhere or buy something