Marketing Target Markets

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Across
  1. 2. form of segmentation that divides markets by characteristics people have in common such as age, occupation, and marital status
  2. 5. (3 words) how often people shop somewhere or buy something
  3. 6. form of segmentation that divides markets by identifying common responses to products and product features.
  4. 8. (2 words) market segments with the greatest potential for sales
  5. 9. a way to divide markets based on demographics
Down
  1. 1. The process of dividing customers into groups based on their behavior
  2. 3. (2 words) the reason for buying a product
  3. 4. form of segmentation that divides markets by identifying common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits
  4. 6. (2 words) why customers always shop at a certain store or buy a specific product
  5. 7. form of segmentation that divides markets by where customers are located