Marketing Terms

2. - The location where the product is sold and how it is distributed to customers. This includes physical stores, online stores, or other distribution methods.
5. Other businesses that sell similar products or services. Companies must keep an eye on their competition to stay ahead.
6. Point: The cost of a product or service. Companies choose a price point based on how much customers are willing to pay.
11. A short, catchy phrase used in advertising to make a product memorable. For example, Nike's "Just Do It."
12. - The activity or business of promoting and selling products or services, including market research and advertising.
13. – The methods used to increase awareness or sales of a product.
15. Selling products directly to consumers, usually through stores or online websites.
16. Loyalty: When customers continue to buy products from the same company because they trust the brand or have positive experiences with it.

1. A person who has a large following on social media and can influence people’s buying decisions.
3. A person who buys or uses a product or service. Understanding customers is crucial for businesses to succeed.
4. - The amount of money a customer must pay to purchase the product or service. The price is determined by factors such as production costs, competition, and the perceived value of the product.
7. A person who buys or uses goods and services. A customer is also often referred to as a consumer.
8. Strategy: A plan or approach that a business uses to promote its products and attract customers.
9. Audience – The group of consumers most likely to buy a product or service.
10. Campaign: A series of ads that work together to promote a product over a certain period of time.
13. - The item or service that a company offers to meet the needs or wants of customers. A product can be physical (like a phone or a pair of shoes) or intangible (like a service such as a haircut).
14. Research – The process of gathering information about consumers' needs and preferences.