Marketing Terms

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Across
  1. 2. A symbol or design that represents a business
  2. 4. All the potential customers for a product
  3. 5. Extra things people like but can live without (like Jordans)
  4. 7. Buying something without planning
  5. 10. Example of a common target market for energy drinks and sneakers
  6. 12. The process of promoting, selling, and distributing a product
  7. 17. Products that are popular for a short time
  8. 19. Activities that make people aware of a product
  9. 20. Something that can be both a need and a want
  10. 21. Basic things people must have to live (like food, water)
  11. 22. The design and container for a product
  12. 26. Lowering the price to encourage sales
  13. 27. The stage where sales fall and products fade away
  14. 28. People’s interests, hobbies, and lifestyles
  15. 29. Facts about people like age, gender, income
Down
  1. 1. When customers stick to the same brand
  2. 3. Influence from friends that can change buying choices
  3. 6. The specific group of people a business wants to reach
  4. 8. The stage where sales level out and competition is high
  5. 9. Where a product is sold
  6. 11. The actual good or service being sold
  7. 13. The first stage when a product is launched
  8. 14. A product that grows fast but declines quickly (like Silly Bands)
  9. 15. Where people live, like city, state, or region
  10. 16. A company’s identity, logo, or name that makes it stand out
  11. 18. A short, catchy phrase used in advertising
  12. 23. The stage where sales are increasing
  13. 24. Paid communication to persuade customers
  14. 25. Example of a basic need
  15. 30. How much money a customer pays