Marketing Terms

5. a description of what the advertising campaign is to accomplish
9. A specific combination of promotional methods used for one product or a family of products
11. a short, memorable phrase that establishes an identity for a brand
12. the end user of a product or service
13. a personalized presentation that shows how a product can benefit and provide value to the customer
14. any non paid form of communication designed to arouse public interest about a product, service, business, or event
15. offering customers related products and services that could enhance the use of their purchased product
17. the step in sales process when the customer decides to buy a product or service
19. face-to-face communication between the buyer and seller that attempts to influence the buying decision

1. a written statement to inform the media about a new product or special event
2. the sum of the results produced by a team
3. the use of marketing activities that provide extra value and buying incentives for customers
4. all communications used by a business to create a favorable impression of its products or services
6. the use of advertising to support and improve the environment
7. an organized approach of generating a large number of ideas in a group setting
8. trade associations that are founded and funded by businesses operating in a specific industry and that are responsible for public relations activities such as advertising, education, etc.
9. activities and events that create goodwill for business or other organization
10. an outline of how all the elements in the promotional mix will work together to reach their target market
16. the process of researching prospective customers before initially contacting them
18. the act of contacting the customer after the sale to ensure satisfaction