Marketing Terms

3. Analysis/An internal study often used by organizations to identify their strengths, weaknesses, opportunities, and threats
5. series of case studies that provide proof of value to potential customers
8. Calling/Approaching prospective clients by phone or face-to-face without having ever had any interaction with them before
10. data and creating meaningful patterns from it that inform future marketing endeavors
11. Rate/A measurement of likes, shares, comments or other interaction a particular piece of content receives
14. Marketing/Dealing Directly with the end user rather than a third party or a middle man
17. a business that markets or sells to other businesses
19. Relations/A series of media releases, conferences, social images, that make up and maintain the reputation of an organization and its brands
20. on Investment/A common ratio that helps evaluate profitability and efficiency by measuring the benefit a company gains for the resources it put into a project or investment
21. Marketing/A group of customers toward which a business has decided to aim its marketing efforts and merchandise
22. Development/The act of taking an existing product or service to a new market

1. Marketing/Marketing to a target audience solely via the internet. Could be email marketing, content marketing
2. Loyalty/When a consumer is a repeat buyer of a product, service or brand
4. that brings about awareness of a specific product, service or business while separating it from other establishments
6. a spotlight on a product, service or business through paid broadcasting
7. desire to purchase goods and services
9. specific profiling aspect that takes into consideration age, gender, income, family life, social class
12. Market/A very specific segment of a market in which you are trying to meet the needs of that market
13. type of content that is visual in nature, making complex information easy to understand and digest
15. total amount of a specific good or service that is available to consumers
16. means of selling products digitally on the internet
18. discussion or informational website published on the World Wide Web
19. Per Click/A method of advertising on the internet where you only pay when someone “clicks” on your ad