Marketing Terms

3. the overall thoughts on the company from word of mouth
4. the company uses the same resources to produce more or better products or services
11. activities preformed to suppor the sale of a product
13. product marketing all over the world
15. a department within a compant tht supports the creation of new products
17. the cost of a product after all transportation, handling, currency exchange rates, and import charges have been included
18. a sustainable competitive advantage creating good relationship with customers making them loyal to the company
19. the ability to be maintained
21. the amount of the market that a product controls
22. the amount of money left over from the sale of goods after all expenses have been paid
23. the feature or beneit of a product or service that connot be duplicated by any other product or service
24. having a lower cost on a product or service to gain the advantage over the market
25. segment part of the market defined by a specific characteristic
26. a similar company or product that is working against the company
27. making some activity easier or more comfortable

1. all the products or services that compete with one another for the consumers' money within a specific category
2. a business that is the only supplier of a good or service making them control the entire market
5. offering a greater selection of services
6. when there are a small number of large companies each with a bit of market control
7. an economic system that permits profit, competition and private property
8. a small section of a market
9. companies that advertise their products want to place their brands in the minds of consumers to create brand awareness
10. using each transaction with a customer to build trust and brand loyalty
12. shared control of a new business between two or more separate companies for mutual benefit
14. not able to be maintained
16. what the product looks like and what it does
20. taxes on iported goods, increasing the price of these products within the market