Marketing Terms

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Across
  1. 4. a semi-fictional depiction of your ideal customer
  2. 5. a self-sustaining, customer-centric marketing model that relies on the momentum of happy customers to drive sales and referrals
  3. 6. a customer-centric marketing approach that focuses on attracting highly qualified leads
Down
  1. 1. digital __ is the integration of the latest digital tech to improve all areas of the business in an effort to provide greater value to prospective customers
  2. 2. the abbreviation for a software that helps marketers manage, create, modify and publish content to a website
  3. 3. the shortened name for the alignment of customer-focused functions — marketing, sales, and service — toward a singular company mission measured by revenue