Marketing terms

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Across
  1. 1. The market segment that the firm chooses to focus their marketing activities on.
  2. 4. Maslow's model shows needs in this structure.
  3. 6. A promotion tactic where the firm gives away free _______.
  4. 8. Part of the purchase decision process. Can be high or low
  5. 10. The final phase of the PLC.
  6. 11. The marketing mix element where the firm places a value on their product
  7. 12. Usually considered the centerpiece of the marketing mix elements.
  8. 15. A consumer who buys from us is known as this.
  9. 18. A favorable (or not) view, opinion, assessment of a brand held by a consumer.
  10. 20. The most common form of paid promotion.
  11. 22. A key role of marketing is to meet these for consumers.
  12. 24. An exclusive right granted for a new invention (often government approved), so that competitors cannot copy the design
  13. 25. Between introduction and maturity on the product life cycle
  14. 26. The type of demand that changes significantly when prices are changed.
  15. 29. The firm's top-level game plan
  16. 30. Introducing a marketing mix change as an experiment, known as ______ marketing.
  17. 33. Instead of using high-low pricing, some retailers choose to implement an ________ low pricing strategy.
  18. 34. The adopters that follow the innovators, in the diffusion curve
  19. 35. The type of demand that changes significantly when prices are changed.
  20. 36. A segmentation approach based upon location.
Down
  1. 2. Which one is NOT part of the BCG matrix: dogs, goat, cows.
  2. 3. In logistics, we seek to manage the supply ______.
  3. 5. Part of our place mix, we use one (or more) to reach the market via intermediaries.
  4. 7. Most corporate websites are made up of posts and ________.
  5. 9. Highest sales phase of the PLC.
  6. 10. The type of business demand that is based upon the demand for their own products.
  7. 13. The initial sales step before the adoption phase for new-to-the-world products
  8. 14. Another word for a leaflet or handout for a target consumer
  9. 16. A market structure made up of a few large dominant firms
  10. 17. The term for the overall process of managing (transporting and storing) our supplies and products.
  11. 19. In terms of consumption, customers can be a light or a heavy ______.
  12. 20. In marketing research surveys, we _____ respondents questions
  13. 21. Firms put data into a marketing information ________.
  14. 23. A qualitative form of market research known as a ______ group.
  15. 27. The process of dividing a market into related groups of consumers
  16. 28. PLC stands for the product life ______.
  17. 31. A large event, like a trade show, where business products are promoted (use short four-letter term).
  18. 32. The type of marketing where the firm deals with customers by phone.