Marketing Terms: Chapter 1

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Across
  1. 2. a physical item, something that you can touch
  2. 5. the specific group of customers whose needs a company will satisfy
  3. 6. the amount of money requested or exchanged for a product
  4. 8. the process of physically delivering goods to costumers
  5. 10. involves making products available to costumers
  6. 11. the process of telling people about the product and the company the offers it
  7. 12. consists of dynamic activities that focus on the costumer to generate a profitable exchange
  8. 13. an action that is done for you
  9. 14. predict future sales or revenue
Down
  1. 1. helps a company determine its strengths and weaknesses, opportunities and threats
  2. 3. like a road map it guides a company so that it avoids such pitfalls and detours as lost sales and lost opportunities
  3. 4. a plan of action for marketing a product
  4. 7. is an individual or group who buys products
  5. 9. a concept, cause, issue, image, or philosophy that can be marketed
  6. 10. anything that can be bought or sold