marketing terms

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Across
  1. 1. In marketing this represents a type of product that consists of tangible items (i.e., can be felt, tasted, heard, smelled or seen) that marketers offer to satisfy the needs of their customers.
  2. 2. a business decision-making perspective this relates to what is right and what is wrong though the line between what is considered ethical and unethical is difficult to distinguish since it depends on such factors as nationality, culture, and industry norms.
  3. 3. Merchandisers A category within the products carried classification of retailers that includes retailers who carry a wide range of product lines though the number of different items within a particular product line is generally limited.
  4. 6. Branding (also No-Name Branding) A branding strategy, common to commodity products, that essentially creates a brandless product offering basic product features and low price.
  5. 7. component of the internal influences on consumer buying behavior that represents what a person feels or believes and which may be reflected in how a person acts (e.g., what they buy).
  6. 8. companies that develop and carryout all aspects of a market research plan for their clients.
  7. 9. person or organization that a m
  8. 10. Pricing A form of standard price adjustment that, in general, increases the initial price to customers within certain geographic areas to cover increase costs to the marketer such as transportation costs, taxes and tariffs.
  9. 11. Market Research Firm
  10. 12. Membership A component of the external influences on consumer buying behavior that represents people and organizations with which a person shares certain characteristics and which may influence a persons purchase decisions
  11. 13. Benefits/Benefits customers receive that are directly associated with the materials, design and production decisions of the consumable product such as ease-of-use, increased speed and cost savings.
  12. 14. of Demand
  13. 17. to the influence one party within a channel of distribution has over other channel members which may allow those with power to make demands of others.
  14. 18. Power
Down
  1. 1. Customers Those who hold the potential to undertake activities offering long-term value to an organization that not only includes purchasing products but also providing additional support for the marketer (e.g., offer feedback, act as word-of-mouth advertisers)
  2. 2. Costs
  3. 3. Merchandise Wholesaler Wholesale format represented by distributors that carry broad but shallow product lines and who mostly offer their services to smaller general merchandise retailers such as convenience stores.
  4. 4. important component in determining the cost of a product, these represent costs the marketing organization incurs for a product regardless of level of production or sales.
  5. 5. of a product that offer functional and/or psychological benefits to a customer.
  6. 11. Customers
  7. 15. believes will benefit from the products offered by the marketer’s organization and includes Existing Customers, Former Customers and Potential Customers
  8. 16. of those who have formerly had relations with the marketing organization, typically through a previous purchase, but have not purchased from the marketer within a certain timeframe
  9. 19. form of sales promotion, mainly used in the consumer market and primarily offered in either in print or electronic form, that provides price savings or other incentives when presented at the time of purchase.