Marketing Terms

2. Predict future sales and revenue
6. Product, place, price, promotion
9. An action that is done for you
10. The process of physically delivering goods to customers
12. Dynamic activities that focus on the customer to generate a profitable exchange
13. The amount of money requested or exchanged for a product
14. Guides a company so that it avoids lost sales, lost opportunities, poor product planning, etc.
15. Making products available to customers
16. A concept, cause, issue, image, or philosophy that can be marketed

1. A plan of action for marketing a product
3. The specific group of customers whose needs a company will focus on satisfying
4. A physical item
5. An individual or group who buys products
7. The process of telling people about the product and the company that offers it
8. Anything that can be bought or sold
11. Helps a company determine its Strengths, Weaknesses, Opportunities, and Threats