Marketing Terms

3. An action done for you
5. An individual or group who buys products
7. Like a road map guides company to avoid pit falls, lost sales etc.
8. Dynamic activities focusing on the customer to generate profitable exchange
10. Helps company determine its strengths, weaknesses, opportunities, and threats
11. Predict future sales and revenue
13. Process of telling people about the product and the company that sells it
14. Concept, cause, image, issue or philosophy that can be marketed

1. Amount of money requested or exchanged for goods
2. Anything you can buy or sell
4. The specific group of customers whose needs a company will focus on satisfying
6. Plan of action for marketing a product; consists of decisions on the 4 p's
9. Process of physically delivering goods to customers
11. Product, place, price, promotion
12. Physical item