Marketing Terms

2. Anything that can be bought or sold
4. The amount of money requested or exchanged for a product
7. Helps a company determine its Strengths, Weaknesses, Opportunities and Threats
8. Making products available to customers
9. The specific group of customers whose needs a company will focus on satisfying
11. Product, place, price, promotion
13. An individual or group who buys products
14. A concept, cause, issue, image, or philosophy that can be marketed
15. The process of telling people about the product and the company that offers it
16. Dynamic activities that focus on the customer to generate a profitable exchange

1. Predict future sales and revenue
3. A plan of action for marketing a product
5. Guides a company so that it avoids lost sales, lost opportunities, poor product planning, etc.
6. The process of physically delivering goods to customers
10. A physical item
12. An action that is done for you