Marketing tutorial 2

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Across
  1. 2. Relationship ..........
  2. 3. Name of the company in the case
  3. 4. The ones buying a product/service
  4. 7. managing customer .......
  5. 8. Part of the A stage in the AER model
  6. 9. The customer ......... (the one with the tiers)
  7. 11. Customers not targeted by a program
Down
  1. 1. A kind of approach
  2. 3. Way to measure relationship equity
  3. 4. most important measure of value creation in CRM (historically)
  4. 5. Customer dynamic ........ approach
  5. 6. likelihood that a customer comments positively about a seller to others
  6. 10. Factor that Leverages Relationship Marketing Delivery Effectiveness