Marketing tutorial 2

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Across
  1. 2. likelihood that a customer comments positively about a seller to others
  2. 4. most important measure of value creation in CRM (historically)
  3. 8. Relationship ..........
  4. 9. Customer dynamic ........ approach
  5. 10. Name of the company in the case
  6. 12. The customer ......... (the one with the tiers)
Down
  1. 1. A kind of approach
  2. 3. Part of the A stage in the AER model
  3. 5. The ones buying a product/service
  4. 6. Customers not targeted by a program
  5. 7. managing customer .......
  6. 10. Way to measure relationship equity
  7. 11. Factor that Leverages Relationship Marketing Delivery Effectiveness