Marketing Unit 2

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Across
  1. 3. something intangible, what you can provide/perform
  2. 6. the process of collecting marketing information needed to make sound business decisions
  3. 7. a tangible, physical item produced and sold
  4. 10. how much you charge for a product
  5. 11. what to make, how to package it, brand name, & image
  6. 12. a type of market used for B2B, buying for operations
  7. 14. providing information about products and services to potential customers through advertising
  8. 17. where your target market lives
  9. 20. how often or why someone buys your product
  10. 21. budgeting and obtaining the necessary funds needed for marketing activities
Down
  1. 1. Where your product will be sold
  2. 2. interests, personality traits, hobbies
  3. 4. the process of planning, pricing, promoting, selling and distributing ideas, goods or services to create exchanges that satisfy customers
  4. 5. the 4 P's of marketing (product, place, price, promotion)
  5. 8. determining the best ways for customers to locate and obtain products/services, how to get products there, and store them
  6. 9. providing customers with goods and services they want to buy.
  7. 13. age, gender, income, occupation, marital status
  8. 15. all people who share similar wants and needs and who have the ability to purchase a given product
  9. 16. a type of market used to purchase for personal use
  10. 18. all the decisions a business makes in the production and sales of its goods and services
  11. 19. Determining what to sell a product/service at - low enough that customers will buy and high enough to make a profit