Marketing: unit 8: Alexa Rossum

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Across
  1. 2. packages that offer similar products together for a temporary price break
  2. 4. cash premiums paid to retailers to help with the cost of restocking a new product
  3. 5. television, radio advertising
  4. 6. using a brand name product in a tv show
  5. 8. certificates that provides cash discounts, or money off, on a good service
  6. 9. inexpensive items given away at a discounts or for free
  7. 10. awards given to dealers and salespeople who meet or exceed their sales quota
  8. 12. the way the display's surface looks when together
  9. 14. signs or props used to enhance displays.
  10. 15. discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product
  11. 17. physical appearance or outline of a display
  12. 18. also called giveaways, are inexpensive
  13. 21. brought to the display by using motorized fixtures or props
  14. 22. directs how the customer should view the presentation
  15. 23. contests, games, sweepstakes or rebates used to create increased sales about a product
Down
  1. 1. designed to showcase a manufacturer's products
  2. 3. placed in high traffic areas of stores and are designed to encourage impulse purchases
  3. 4. company pays for the right to promote itself and its products at a event
  4. 7. agencies or means used by a company to convey and advertising message
  5. 11. all the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities
  6. 13. designed to create support from manufacturers, wholesalers, and retailers for a product
  7. 15. props & signs should not over power merchandise
  8. 16. electronic direct mail, online ads
  9. 19. newspapers, magazines, direct mail
  10. 20. these should contrast with the background so they enhance the product on display