Marketing Vocab

2. The management of large amounts of money, especially by governments or large companies.
4. Individuals who purchase products and services to satisfy needs.
7. Anything offered to a market by the business to satisfy customer needs, including physical products, services, and ideas.
9. Moral rules or principles of behavior that should guide members of a profession or organization and make them deal honestly and fairly with each other and with their customer.
10. A unique group of prospective customers a business wants to serve and their locations.
11. The methods used and information communicated to encourage customers to purchase and to increase their satisfaction.
13. The action or process of keeping financial accounts.
14. The action or process of supplying goods to stores and other businesses that sell to consumers.

1. An activity that is intangible, exchanged directly from producer to consumer, and consumed at the time of production.
3. The business function that creates or obtains product services for sale.
5. The process of dealing with or controlling things or people.
6. The amount a customer pays and the methods of increasing the value of the products to the customers.
8. The activity or profession of producing advertisements for commercial products or services.
12. The ongoing activities designed to support the primary function of a business and keep it operating efficiently.