Marketing Vocab

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Across
  1. 2. Moral rules or principles of behavior that should guide members of a profession or organization and make them deal honestly and fairly with each other and with their customer.
  2. 6. A specific group of people that companies need for a specific product, like cookbooks are ment for people who like to cook
  3. 8. how you differentiate yourself from your competitors and how consumers identify and connect with your brand. It’s comprised of the key qualities and values that are synonymous with your company.
  4. 9. The activity or profession of producing advertisements for commercial products or services.
  5. 16. The action or process of supplying goods to stores and other businesses that sell to consumers.
  6. 17. The amount a customer pays and the methods of increasing the value of the products to the customers.
  7. 18. The process of dealing with or controlling things or people.
  8. 19. The business function that creates or obtains product services for sale.
  9. 21. Search Engine Optomization
  10. 22. A unique group of prospective customers a business wants to serve and their locations.
  11. 23. The action or process of keeping financial accounts.
Down
  1. 1. ensures the functions of acquisition, retention, and expansion are aligned to maximize profits within a business.
  2. 3. The combination of marketing actions often referred to as product, price, place, and promotion: selling the right product, through appropriate distribution channels, at the right price in relation to other products and for the profitability of the company, with the correct support in terms of advertising, sales force etc.
  3. 4. The methods used and information communicated to encourage customers to purchase and to increase their satisfaction.
  4. 5. Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.
  5. 7. The action or business of promoting and selling products or services, including market research and advertising.
  6. 10. Individuals who purchase products and services to satisfy needs
  7. 11. Anything offered to a market by the business to satisfy customer needs, including physical products, services, and ideas.
  8. 12. a customer-centric approach that focuses on drawing high-fit customers in as opposed to blasting your message to anyone and everyone.
  9. 13. An activity that is intangible, exchanged directly from producer to consumer, and consumed at the time of production.
  10. 14. The management of large amounts of money, especially by governments or large companies.
  11. 15. semi-fictional representations of your ideal customers
  12. 20. The ongoing activities designed to support the primary function of a business and keep it operating efficiently.