Marketing Vocab 7

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Across
  1. 6. The portion of a market that a company expects to have when shared with competitors
  2. 8. When companies in the same industry gather in one place to show products
  3. 12. How a company will present its product and compete in the marketplace
  4. 13. A market that is well suited to the company
  5. 18. Competition with businesses that satisfy the same need
  6. 19. When businesses compete through lowering prices and increasing value
Down
  1. 1. How frequently customers use your product
  2. 2. When a company directs its marketing mix at a large amount of people
  3. 3. Segments based on how consumers value a product
  4. 4. When businesses compete by emphasizing their marketing mix
  5. 5. The process of gaining marketing mix information about competitors
  6. 7. What customers think of when they think of a product
  7. 9. Market segments based on location
  8. 10. Characteristics of a market based on age, gender, race, etc.
  9. 11. Competition with businesses that offer the same product
  10. 14. Market segments based on interests and values
  11. 15. Revenue that can be earned from a market segment
  12. 16. The unique image a customer has of a product compared to the alternative
  13. 17. Subgroups of a larger market group with similar characteristics and common needs