Marketing Vocab. pg 2-23

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Across
  1. 7. information about the target market
  2. 9. the positive impact of marketing on the economy
  3. 10. involves changings raw materials into usable goods
  4. 11. providing customers with the goods and services they want
  5. 12. how much to charge for a product to make a profit
  6. 13. includes all businesses that buy products for use in their operation
  7. 15. a global force that affects the economy and standard of living in countries around the world
  8. 16. Gathering and analyzing information about customers, trends, and competing products
  9. 17. the process of deciding how to get goods into customers’ hands
  10. 19. the exchange of a product for money
  11. 21. the amount of money that the product or service is being sold for
  12. 23. the idea that a business should strive to satisfy customers’ needs and wants while generating a profit
  13. 24. involves having a product where customers can buy it
  14. 26. attributions of goods or services that make them capable of satisfying consumers’ wants and needs
  15. 27. its percentage of the total sales volume generated by all companies that compete in a given market
  16. 28. the group that is identified for a specific marketing program
  17. 29. An assessment that lists and analyses the company’s strengths and weaknesses. Strength, Weaknesses, Opportunities, and Threats
Down
  1. 1. the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  2. 2. Management obtaining developing, maintaining, and improving a product in response to market opportunities
  3. 3. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  4. 4. the good that a business is selling
  5. 5. involves having a product or service available at a convenient time of year
  6. 6. Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
  7. 7. A system that involves finding customers and keeping them satisfied
  8. 8. involves communication with the consumer
  9. 14. Segmentation the process of dividing an entire market up inti different customer segments
  10. 18. tangible items with monetary value and satisfy your wants & needs
  11. 20. intangible items with monetary value and satisfy your wants & needs
  12. 22. consists of consumers who purchase goods and services for personal use
  13. 25. where the product or service is available