Marketing Vocab. pg 2-23

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Across
  1. 7. how much to charge for a product to make a profit
  2. 9. intangible items with monetary value and satisfy your wants & needs
  3. 10. the exchange of a product for money
  4. 15. the good that a business is selling
  5. 17. a global force that affects the economy and standard of living in countries around the world
  6. 18. consists of consumers who purchase goods and services for personal use
  7. 19. includes all businesses that buy products for use in their operation
  8. 21. the positive impact of marketing on the economy
  9. 22. information about the target market
  10. 24. providing customers with the goods and services they want
  11. 25. where the product or service is available
  12. 26. all people who share similar needs and wants and who have the ability to purchase a given product
  13. 27. the amount of money that the product or service is being sold for
  14. 28. involves having a product or service available at a convenient time of year
  15. 30. involves changings raw materials into usable goods
Down
  1. 1. obtaining developing, maintaining, and improving a product in response to market opportunities
  2. 2. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  3. 3. tangible items with monetary value and satisfy your wants & needs
  4. 4. the process of dividing an entire market up inti different customer segments
  5. 5. involves communication with the consumer
  6. 6. the group that is identified for a specific marketing program
  7. 8. attributions of goods or services that make them capable of satisfying consumers’ wants and needs
  8. 11. Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
  9. 12. An assessment that lists and analyses the company’s strengths and weaknesses. Strength, Weaknesses, Opportunities, and Threats
  10. 13. Concept the idea that a business should strive to satisfy customers’ needs and wants while generating a profit
  11. 14. A system that involves finding customers and keeping them satisfied
  12. 16. its percentage of the total sales volume generated by all companies that compete in a given market
  13. 20. the process of deciding how to get goods into customers’ hands
  14. 23. involves having a product where customers can buy it
  15. 29. Gathering and analyzing information about customers, trends, and competing products