Marketing Vocab. pg 2-23

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Across
  1. 2. Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
  2. 6. tangible items with monetary value and satisfy your wants & needs
  3. 7. the group that is identified for a specific marketing program
  4. 11. a global force that affects the economy and standard of living in countries around the world
  5. 12. involves having a product where customers can buy it
  6. 14. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  7. 17. where the product or service is available
  8. 18. providing customers with the goods and services they want
  9. 19. the amount of money that the product or service is being sold for
  10. 22. includes all businesses that buy products for use in their operation
  11. 24. the exchange of a product for money
  12. 25. obtaining developing, maintaining, and improving a product in response to market opportunities
  13. 26. Concept the idea that a business should strive to satisfy customers’ needs and wants while generating a profit
  14. 27. the process of deciding how to get goods into customers’ hands
  15. 28. A system that involves finding customers and keeping them satisfied
Down
  1. 1. involves changings raw materials into usable goods
  2. 3. involves communication with the consumer
  3. 4. the good that a business is selling
  4. 5. the process of dividing an entire market up inti different customer segments
  5. 8. involves having a product or service available at a convenient time of year
  6. 9. Gathering and analyzing information about customers, trends, and competing products
  7. 10. consists of consumers who purchase goods and services for personal use
  8. 13. its percentage of the total sales volume generated by all companies that compete in a given market
  9. 15. the positive impact of marketing on the economy
  10. 16. An assessment that lists and analyses the company’s strengths and weaknesses. Strength, Weaknesses, Opportunities, and Threats
  11. 20. information about the target market
  12. 21. attributions of goods or services that make them capable of satisfying consumers’ wants and needs
  13. 23. intangible items with monetary value and satisfy your wants & needs
  14. 24. how much to charge for a product to make a profit
  15. 26. all people who share similar needs and wants and who have the ability to purchase a given product