Marketing Vocab. pg 2-23

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Across
  1. 2. the good that a business is selling
  2. 7. attributions of goods or services that make them capable of satisfying consumers’ wants and needs
  3. 9. the group that is identified for a specific marketing program
  4. 11. intangible items with monetary value and satisfy your wants & needs
  5. 13. consists of consumers who purchase goods and services for personal use
  6. 17. includes all businesses that buy products for use in their operation
  7. 19. tangible items with monetary value and satisfy your wants & needs
  8. 20. how much to charge for a product to make a profit
  9. 21. its percentage of the total sales volume generated by all companies that compete in a given market
  10. 23. A system that involves finding customers and keeping them satisfied
  11. 24. where the product or service is available
  12. 26. involves having a product or service available at a convenient time of year
  13. 28. involves having a product where customers can buy it
  14. 29. the exchange of a product for money
Down
  1. 1. Concept the idea that a business should strive to satisfy customers’ needs and wants while generating a profit
  2. 3. the process of deciding how to get goods into customers’ hands
  3. 4. Gathering and analyzing information about customers, trends, and competing products
  4. 5. the amount of money that the product or service is being sold for
  5. 6. involves communication with the consumer
  6. 8. providing customers with the goods and services they want
  7. 10. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  8. 12. a global force that affects the economy and standard of living in countries around the world
  9. 14. the process of dividing an entire market up inti different customer segments
  10. 15. the positive impact of marketing on the economy
  11. 16. obtaining developing, maintaining, and improving a product in response to market opportunities
  12. 18. all people who share similar needs and wants and who have the ability to purchase a given product
  13. 22. involves changings raw materials into usable goods
  14. 25. Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
  15. 27. information about the target market
  16. 30. An assessment that lists and analyses the company’s strengths and weaknesses. Strength, Weaknesses, Opportunities, and Threats