Marketing Vocab. pg 2-23

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Across
  1. 3. providing customers with the goods and services they want
  2. 5. A system that involves finding customers and keeping them satisfied
  3. 8. Gathering and analyzing information about customers, trends, and competing products
  4. 9. all people who share similar needs and wants and who have the ability to purchase a given product
  5. 11. obtaining developing, maintaining, and improving a product in response to market opportunities
  6. 12. involves having a product or service available at a convenient time of year
  7. 14. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  8. 20. intangible items with monetary value and satisfy your wants & needs
  9. 23. the amount of money that the product or service is being sold for
  10. 24. its percentage of the total sales volume generated by all companies that compete in a given market
  11. 25. consists of consumers who purchase goods and services for personal use
  12. 28. the process of dividing an entire market up inti different customer segments
  13. 30. attributions of goods or services that make them capable of satisfying consumers’ wants and needs
Down
  1. 1. information about the target market
  2. 2. where the product or service is available
  3. 4. a global force that affects the economy and standard of living in countries around the world
  4. 6. the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  5. 7. the process of deciding how to get goods into customers’ hands
  6. 10. includes all businesses that buy products for use in their operation
  7. 13. tangible items with monetary value and satisfy your wants & needs
  8. 15. Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
  9. 16. how much to charge for a product to make a profit
  10. 17. the exchange of a product for money
  11. 18. the group that is identified for a specific marketing program
  12. 19. the good that a business is selling
  13. 21. involves communication with the consumer
  14. 22. involves changings raw materials into usable goods
  15. 26. the positive impact of marketing on the economy
  16. 27. involves having a product where customers can buy it
  17. 29. An assessment that lists and analyses the company’s strengths and weaknesses. Strength, Weaknesses, Opportunities, and Threats