Marketing Vocab. pg 2-23

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Across
  1. 4. consists of consumers who purchase goods and services for personal use
  2. 7. tangible items with monetary value and satisfy your wants & needs
  3. 8. its percentage of the total sales volume generated by all companies that compete in a given market
  4. 9. involves changings raw materials into usable goods
  5. 11. obtaining developing, maintaining, and improving a product in response to market opportunities
  6. 16. includes all businesses that buy products for use in their operation
  7. 18. the positive impact of marketing on the economy
  8. 19. attributions of goods or services that make them capable of satisfying consumers’ wants and needs
  9. 20. intangible items with monetary value and satisfy your wants & needs
  10. 21. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  11. 23. the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  12. 24. the exchange of a product for money
  13. 27. involves communication with the consumer
  14. 28. An assessment that lists and analyses the company’s strengths and weaknesses. Strength, Weaknesses, Opportunities, and Threats
  15. 29. the amount of money that the product or service is being sold for
  16. 30. involves having a product or service available at a convenient time of year
Down
  1. 1. involves having a product where customers can buy it
  2. 2. the process of dividing an entire market up inti different customer segments
  3. 3. a global force that affects the economy and standard of living in countries around the world
  4. 5. information about the target market
  5. 6. the good that a business is selling
  6. 10. Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
  7. 12. the process of deciding how to get goods into customers’ hands
  8. 13. where the product or service is available
  9. 14. A system that involves finding customers and keeping them satisfied
  10. 15. providing customers with the goods and services they want
  11. 17. the group that is identified for a specific marketing program
  12. 22. all people who share similar needs and wants and who have the ability to purchase a given product
  13. 25. how much to charge for a product to make a profit
  14. 26. Gathering and analyzing information about customers, trends, and competing products