Marketing Vocab Review

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Across
  1. 3. Age, Gender, Education, Occupation,Income
  2. 6. Wants + Buying Power =
  3. 8. The group of potential buyers.
  4. 9. A state of felt deprivation
  5. 10. The amount that consumers will be willing to pay for a product.
  6. 14. Any actions a company takes to attract an audience to the company's product or services
  7. 16. Revolution which was a time of rapid social change motivated by innovations
  8. 17. Being able to physically touch a product means the product is _________
  9. 18. The person who uses the product
Down
  1. 1. The consideration of where the product should be available
  2. 2. Intangible items that satisfy a customer’s needs and wants
  3. 4. The person who purchases the product. In many cases, the customer is also the consumer.
  4. 5. Products that are simply desired by the consumer
  5. 7. The group of consumers a business desires to have as customers.
  6. 11. Food, clothing, shelter, safety are _________ needs
  7. 12. A product or service you cannot physically touch
  8. 13. Newspapers and magazines are an example of _______ marketing
  9. 15. Tangible items that satisfy customers’ needs and wants.