Marketing Vocab

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Across
  1. 4. Market consumers who purchase goods and services for personal use
  2. 5. a good/ helpful effect/ result
  3. 7. share percentage of total sales generated by company in that given market
  4. 9. Utility having a product where customers can buy it
  5. 10. Profiles info about customers
  6. 12. the idea that a business should strive to satisfy buyers
  7. 15. Utility the exchange of a product for money
  8. 16. having a strong & often bad effect on something
  9. 17. the function of marketing to add value to a product
  10. 18. Utility changing raw materials into useless goods
Down
  1. 1. what is exchanged for a product
  2. 2. tangible items that have monetary value
  3. 3. Market includes all businesses
  4. 6. a group identified for a specific market
  5. 8. Utility Having a product available at a certain time
  6. 11. utility involves communication with the customer
  7. 13. activities related to selling and advertising a product
  8. 14. lists and analyzes the company strengths and weaknesses