Marketing Vocab

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Across
  1. 1. the means of getting the product in the customers hands
  2. 2. having a strong & often bad effect on something
  3. 7. includes all businesses
  4. 8. Having a product available at a certain time
  5. 10. the idea that a business should strive to satisfy buyers
  6. 12. combines customer info with customer service
  7. 18. info about customers
  8. 20. the exchange of a product for money
  9. 21. a good/ helpful effect/ result
  10. 22. providing customers with services they want
  11. 23. decinding how to get product into consumers hands
  12. 24. the function of marketing to add value to a product
  13. 25. affects economy and & standard of living in countries
  14. 26. tangible items that have monetary value
  15. 27. what is exchanged for a product
  16. 28. includes product place price and promotion
Down
  1. 1. having a product where customers can buy it
  2. 3. group of people who share the same needs and have the ability to purchase a product
  3. 4. activities related to selling and advertising a product
  4. 5. percentage of total sales generated by company in that given market
  5. 6. maintaining/improving a product due to reactions
  6. 9. a group identified for a specific market
  7. 11. the thing you sell
  8. 13. breaking down the market into smaller groups
  9. 14. understanding concepts & strategies to promote to an audience
  10. 15. involves communication with the customer
  11. 16. consumers who purchase goods and services for personal use
  12. 17. changing raw materials into useless goods
  13. 19. strength weakness opportunists and threats