Marketing Vocab

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Across
  1. 4. providing customers with services they want
  2. 5. consumers who purchase goods and services for personal use
  3. 11. maintaining/improving a product due to reactions
  4. 12. info about customers
  5. 13. the means of getting the product in the customers hands
  6. 15. having a strong & often bad effect on something
  7. 17. affects economy and & standard of living in countries
  8. 19. the thing you sell
  9. 21. a group identified for a specific market
  10. 22. tangible items that have monetary value
  11. 23. includes product place price and promotion
  12. 24. changing raw materials into useless goods
  13. 25. group of people who share the same needs and have the ability to purchase a product
  14. 26. what is exchanged for a product
Down
  1. 1. decinding how to get product into consumers hands
  2. 2. the exchange of a product for money
  3. 3. includes all businesses
  4. 6. strength weakness opportunists and threats
  5. 7. the idea that a business should strive to satisfy buyers
  6. 8. Having a product available at a certain time
  7. 9. breaking down the market into smaller groups
  8. 10. a good/ helpful effect/ result
  9. 13. having a product where customers can buy it
  10. 14. understanding concepts & strategies to promote to an audience
  11. 16. activities related to selling and advertising a product
  12. 18. the function of marketing to add value to a product
  13. 20. involves communication with the customer
  14. 23. percentage of total sales of all company's in a given market