Marketing Vocab

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Across
  1. 2. info about customers
  2. 7. activities related to selling and advertising a product
  3. 8. understanding concepts & strategies to promote to an audience
  4. 10. a good/ helpful effect/ result
  5. 13. the means of getting the product in the customers hands
  6. 15. having a strong & often bad effect on something
  7. 16. group of people who share the same needs and have the ability to purchase a product
  8. 18. the idea that a business should strive to satisfy buyers
  9. 20. includes all businesses
  10. 22. decinding how to get product into consumers hands
  11. 23. breaking down the market into smaller groups
  12. 24. having a product where customers can buy it
  13. 25. providing customers with services they want
  14. 26. what is exchanged for a product
  15. 27. involves communication with the customer
  16. 28. the function of marketing to add value to a product
Down
  1. 1. maintaining/improving a product due to reactions
  2. 3. strength weakness opportunists and threats
  3. 4. tangible items that have monetary value
  4. 5. consumers who purchase goods and services for personal use
  5. 6. changing raw materials into useless goods
  6. 9. affects economy and & standard of living in countries
  7. 11. the exchange of a product for money
  8. 12. a group identified for a specific market
  9. 14. includes product place price and promotion
  10. 17. the thing you sell
  11. 19. percentage of total sales of all company's in a given market
  12. 21. Having a product available at a certain time