Marketing Vocab

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Across
  1. 6. tangible items that have monetary value
  2. 8. strength weakness opportunists and threats
  3. 10. a good/ helpful effect/ result
  4. 12. providing customers with services they want
  5. 14. activities related to selling and advertising a product
  6. 15. decinding how to get product into consumers hands
  7. 17. the means of getting the product in the customers hands
  8. 18. affects economy and & standard of living in countries
  9. 19. changing raw materials into useless goods
  10. 20. maintaining/improving a product due to reactions
  11. 22. having a strong & often bad effect on something
  12. 24. understanding concepts & strategies to promote to an audience
  13. 25. having a product where customers can buy it
  14. 27. consumers who purchase goods and services for personal use
  15. 28. the function of marketing to add value to a product
Down
  1. 1. info about customers
  2. 2. involves communication with the customer
  3. 3. the exchange of a product for money
  4. 4. the idea that a business should strive to satisfy buyers
  5. 5. the thing you sell
  6. 7. includes all businesses
  7. 9. group of people who share the same needs and have the ability to purchase a product
  8. 11. breaking down the market into smaller groups
  9. 13. includes product place price and promotion
  10. 16. percentage of total sales of all company's in a given market
  11. 21. a group identified for a specific market
  12. 23. Having a product available at a certain time
  13. 26. what is exchanged for a product