marketing vocab

1. Product, place, price, and promotion
3. companies percentage total sales generated by companies that compete in that market
4. Group that identified for a specific marketing program
7. Tangible items that satisfy needs and wants
8. Product or service available
10. obtaining, developing, maintaining, and improving a product in response to market oppt.
16. consumers who purchase goods and services for personal use
19. Information about the target market
21. competition pushes companies to be efficient
25. understanding the concepts and strategies to developing ways to select a certain audience
26. Intangible items that satisfy needs and wants
27. Having a product where customers can buy it
28. Provides customers with goods and services they want
29. Changing raw materials into usable goods

2. business should strive to satisfy customers' needs and wants
3. institutions and process for creating, communicating, delivering and exchanging offers
5. assessment that lists and analyzes the companies strength and weakness
6. Aid or promote well being
9. Businesses that buy products for their own use
11. process of classifying people into even smaller groups
12. Affects the economy and standard of living in countries around the world
13. Process of deciding how to get goods into customers hands
14. having great customer service and keeping your customers in the loop of things
15. Strong effect or influence
17. Exchange of a product for money
18. advertising, personal selling, sales promotion, and public relations to attract cust.
20. a particular spot
22. communication with the customer
23. Model, brand, or size of an item
24. People who share similar needs