marketing vocab

2. competition pushes companies to be efficient
7. Changing raw materials into usable goods
8. assessment that lists and analyzes the companies strength and weakness
10. institutions and process for creating, communicating, delivering and exchanging offers
15. Strong effect or influence
16. consumers who purchase goods and services for personal use
19. Intangible items that satisfy needs and wants
21. Process of deciding how to get goods into customers hands
23. Businesses that buy products for their own use
25. Model, brand, or size of an item
26. Information about the target market
28. Tangible items that satisfy needs and wants
29. Provides customers with goods and services they want
30. Aid or promote well being

1. Group that identified for a specific marketing program
3. companies percentage total sales generated by companies that compete in that market
4. People who share similar needs
5. Having a product where customers can buy it
6. process of classifying people into even smaller groups
9. obtaining, developing, maintaining, and improving a product in response to market oppt.
11. communication with the customer
12. Affects the economy and standard of living in countries around the world
13. a particular spot
14. business should strive to satisfy customers' needs and wants
17. Exchange of a product for money
18. understanding the concepts and strategies to developing ways to select a certain audience
20. having great customer service and keeping your customers in the loop of things
22. advertising, personal selling, sales promotion, and public relations to attract cust.
24. Product or service available
27. Product, place, price, and promotion