marketing vocab

1. competition pushes companies to be efficient
3. Information about the target market
4. Aid or promote well being
5. having great customer service and keeping your customers in the loop of things
8. communication with the customer
9. Exchange of a product for money
12. Strong effect or influence
14. Affects the economy and standard of living in countries around the world
15. People who share similar needs
16. a particular spot
19. Tangible items that satisfy needs and wants
22. process of classifying people into even smaller groups
23. institutions and process for creating, communicating, delivering and exchanging offers
27. Product or service available
28. consumers who purchase goods and services for personal use
29. advertising, personal selling, sales promotion, and public relations to attract cust.
30. Intangible items that satisfy needs and wants

2. business should strive to satisfy customers' needs and wants
6. Group that identified for a specific marketing program
7. Provides customers with goods and services they want
10. Businesses that buy products for their own use
11. obtaining, developing, maintaining, and improving a product in response to market oppt.
13. Model, brand, or size of an item
17. Changing raw materials into usable goods
18. Product, place, price, and promotion
20. Process of deciding how to get goods into customers hands
21. understanding the concepts and strategies to developing ways to select a certain audience
24. assessment that lists and analyzes the companies strength and weakness
25. Having a product where customers can buy it
26. companies percentage total sales generated by companies that compete in that market