marketing vocab

3. Model, brand, or size of an item
4. Product or service available
6. advertising, personal selling, sales promotion, and public relations to attract cust.
7. a particular spot
10. Product, place, price, and promotion
11. Tangible items that satisfy needs and wants
13. assessment that lists and analyzes the companies strength and weakness
15. business should strive to satisfy customers' needs and wants
16. institutions and process for creating, communicating, delivering and exchanging offers
17. Having a product where customers can buy it
20. Affects the economy and standard of living in countries around the world
22. Businesses that buy products for their own use
23. obtaining, developing, maintaining, and improving a product in response to market oppt.
27. consumers who purchase goods and services for personal use
28. competition pushes companies to be efficient
29. Aid or promote well being
30. companies percentage total sales generated by companies that compete in that market

1. People who share similar needs
2. Changing raw materials into usable goods
5. Group that identified for a specific marketing program
8. Process of deciding how to get goods into customers hands
9. Exchange of a product for money
12. Provides customers with goods and services they want
14. understanding the concepts and strategies to developing ways to select a certain audience
18. Information about the target market
19. communication with the customer
21. Strong effect or influence
24. process of classifying people into even smaller groups
25. having great customer service and keeping your customers in the loop of things
26. Intangible items that satisfy needs and wants