Marketing Vocab

5. utility the exchange of a product for money
10. targeting two different types of people
11. utility involves having a product where consumers buy it
13. getting info about customers and analyzing it
15. obtaining, developing, and improving a product
19. four basic strategies including the four Ps
20. intangible items that satisfy your needs and wants
21. idea that a business should strive to satisfy customers
22. effort to inform people about a product or service
24. affects the economy and standard of living
26. process of deciding how to get goods into customers' hands
27. the good things of marketing
28. includes all businesses that buy products for their operations
29. process of creating, communicating, delivering, and exchanging offerings

1. lists info like age, gender, income level, etc
2. all people who share similar needs and wants
3. utility having a product available at a certain time
4. utility communication with the consumer
6. Analysis strength, weakness, opportunities, and threats
7. combines customer info with customer service and marketing communications
8. provides customers with goods and services
9. the functions of marketing add value to a product
12. the group that is identified for a specific program
14. tangible items that satisfy your needs and wants
16. utility involves changing raw materials into usable goods
17. understanding concepts to develop strategies to select an audience pricing based on costs and what competitors charge for the same product
18. breaking down the market into smaller groups
23. consists of consumers who purchase goods for personal use
25. its percentage of the total sales volume