Marketing Vocabulary

4. The symbol that a company uses so that you will recognize their products.
6. Strategies used to accomplish a goal. Ex. Use of bright colors.
9. The use of a specific story or set of images and music to entice consumers to buy a product.
10. Spur of the moment purchases made without thinking it logically and without any emotion.
11. a particular group of consumers at which a product or service is aimed.
13. A detailed plan including the strategies planned to achieve the profit goals.
14. The way you are going to advertise your product or service.
16. Other businesses who are selling the same products or services that you sell.
18. Written, printed, digital, audio, or online information to make something known to the public.

1. A group of people that share something in common, such as their age groups, gender, or income level.
2. Where you sell your product, the store you choose and the location in the store that you choose.
3. Researching different products to compare prices and quality.
5. The promotion of a favorable image between a business and the public.
7. To use someone for your own advantage.
8. The amount that your product will be bought or sold for.
12. The process of communicating the value of a product or service to a customer.
15. Something that is absolutely necessary
17. The art of enclosing or protecting products for distribution, storage, sale and use.