MARKETING VOCABULARY

5. when a company shows his products on tv or in movies (hidden marketing).
6. the best selling brand.
7. selling goods to businesses, in large quantities.
10. the values of the company today and the values it will reach in the future.
12. a company or person that provides a particular service or goods.
14. to gather information about target customers and their interests.
15. a cheaper brand than its competitors.
16. a product that is known as a generic brand.
17. two brands that associate and work together.

1. a concept that defines the brand. It is usually expressed in a sentence.
2. the promise that the company makes to the customers about the quality and use of the brand.
3. the brand for wich a business is best known.
4. a person who purchases goods or services for personal use.
8. how the customers see the brand, the values tehy associate with it.
9. a form of advertisement made by celebrities or public figures.
11. a plan designed to promote and sell a product/service.
13. a quality brand, more expensive than its competitors.