Marketing vocabulary

6. The percentage of a market controlled by a company, measured by sales value or volume.
8. : A distinctive feature that sets a brand or product apart from competitors in consumers' minds.
10. Concentrating on making high-quality or unique products, regardless of sales volume.
11. An increase in the number of consumers and products sold.
12. Dividing a market into segments based on demographics, interests, needs, etc., to better tailor marketing efforts.

1. A small, specialized segment of a larger market, often with higher-priced products.
2. Focusing on what customers want and need, and designing products accordingly.
3. A market for products produced in large quantities, generally at lower prices due to economies of scale.
4. Defining a brand's place within a market.
5. A specific group of customers a company aims to reach.
7. Identifying and satisfying customer and societal needs, beyond just branding, through effective value communication.
9. The seven Ps—product, price, promotion, place, people, process, and physical evidence; sometimes just the first four Ps.