Marketing Vocabulary Crossword

5. the position of a company with the largest market share in a given market
7. management process through which goods and service move from concept to the customer
10. portion of the market that has been divided on the basis of different characteristics of consumers
11. detailed descriptions of a customer or a set of customers
14. marketing approach that focuses on customers’ needs and wants
15. a business approach that emphasizes the focus on identifying and meeting the needs/desires of customers
16. a description of activities involved in achieving specific marketing objectives within a set timeframe

1. market for goods produced on a large scale for a significant number of end consumers
2. marketing approach that focuses on society’s needs and wants
3. specific groups of consumers at which a company aims its product and services
4. the portion of a market controlled by a particular company
6. a tool comparing consumer’s perception of the differences between products
8. strategy that company uses to promote its brand or product
9. a targetable portion of a market where businesses address a need for product or a service that is not being addressed by mainstream providers
12. a factor that differentiates a product from its competitors’
13. a business approach in which the product manufactured by a certain company is the focus of the management’s attention