Marketing Vocabulary Game

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Across
  1. 3. The process or technique of promoting, selling and distributing a product or service
  2. 6. Unsegmented market where mass appeal products are distributed to every customer through mass retailers, f.e. aspirin
  3. 10. Market research technique in which customer's views about a product are plotted on a chart
  4. 12. A business approach that focuses on what is produced by the business
  5. 14. Selling goods and services to individuals. Main objective, to satisfy customer by selling products to them, fulfilling their needs/wants and make profit
  6. 16. Business document describing current position of business and the market strategy
Down
  1. 1. A small area of a market, often involving specialized products
  2. 2. A specific group of customers at which a company aims it products/services
  3. 4. Made up of the 7Ps
  4. 5. "What you have, what the competitors don't have"
  5. 7. A business approach that focuses on the needs and wants of customers
  6. 8. Out of total purchases of a customer, what percentage goes to the business
  7. 9. The position of a business with the largest market share in a given market for goods and services
  8. 11. Database of consumer. eg. shopping habits, preferences, demographics, psychopgraphics,...
  9. 13. Selling desired behavior. Main objective, benefit society in terms of social gain
  10. 15. Defining large homogeneous market into identifiable segments with the same needs/wants