marketing vocabulary game

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Across
  1. 1. process of dividing the whole market into customer groups with similar characteristics
  2. 3. a smaller market usually within a larger market, targets a particular segment
  3. 4. a particular group of customers that a company is trying to reach
  4. 5. any aspect of the business that differentiates it from competitors
  5. 8. identifying customer needs and satisfying them profitably
  6. 9. when a business seeks to identify its brand within a certain part of the market
  7. 11. focused on the design and manufacturing of the product itself
  8. 12. an increase in the number of sales of a product or service
Down
  1. 2. focused on the wants/needs of customers when developing products
  2. 6. where buyers and sellers come together to communicate and exchange goods and services
  3. 7. a large market in which goods are produced in very large quantities
  4. 10. proportion of sales in a market that a business has, expressed as a percentage