Marketing Vocabulary Games

4. The feature that makes a product or brand different from competitors.
7. When a business starts by understanding customer needs and then creates products or services to match those needs.
8. An increase in the number of customers or the number of products sold in a market.
10. Finding out what customers want and need, and giving it to them in a way that brings value to them and to society.
12. The percentage of total sales in a market that a company has compared to its competitors.

1. When a business focuses mainly on making the best or highest-quality product, rather than focusing on customer needs.
2. Dividing a market into smaller groups of customers with similar characteristics, such as age, location, or interests.
3. The main tools a business uses to sell a product, often called the 7 Ps (or sometimes just the first 4 Ps).
5. A very large market where products are made in big quantities and sold at lower prices.
6. A small group of customers with very specific needs that are different from the main market.
9. The specific group of customers a business chooses to sell its product or service to.
11. How a business wants customers to see its brand compared to competitors.