Marketing Vocabulary -- Place and Promotion

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Across
  1. 4. The process of planning, implementing, and controlling the efficient flow and storage of goods, services, and related information from the point of origin to the point of consumption.
  2. 5. Communication with a carefully selected individual customer. This can include email marketing, telemarketing, and direct mail.
  3. 9. A complete list of items, products, or materials held by a business. Managing inventory is a key part of logistics to ensure you have enough product without having too much.
  4. 12. The path or route that a product takes from the producer to the consumer. This can be short (producer to customer) or long (producer to wholesaler to retailer to customer).
  5. 13. A strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR aims to manage a company's public image and reputation.
Down
  1. 1. A paid form of nonpersonal communication about an organization, product, or idea from an identified sponsor. This includes things like TV commercials, print ads, and online banner ads.
  2. 2. A short-term incentive offered to encourage the purchase or sale of a product or service. Examples include coupons, contests, rebates, and free samples.
  3. 3. The creation and sharing of online material (like blogs, videos, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
  4. 6. The entire system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.
  5. 7. A middleman in a distribution channel who facilitates the movement of goods. Common intermediaries include wholesalers, retailers, and agents.
  6. 8. A business that buys large quantities of goods from manufacturers and sells them to retailers in smaller quantities. They don't typically sell directly to the final consumer.
  7. 10. The direct, one-on-one communication between a sales representative and a prospective customer. It is a highly interactive form of promotion.
  8. 11. A business that sells products directly to the final consumer. Examples include department stores, supermarkets, and online stores.